Organising a corporate event involves lots of planning and lots of decisions, and the decision to choose a venue is the one that will have the biggest impact on your event. At HeadBox, we work with event bookers at some of the world's leading companies, and we find that they spend most of their budget on the venue. In most cases, you’ll also rely on the venue’s team significantly during the day itself to ensure that the event runs smoothly. So, getting this right is vital to your success. Read on for our complete guide to venue finding.
Understanding your goals
Whether you're planning a private dining event, a meeting, or a conference, it is important to begin the planning process with a goal in mind. Establishing the overarching goals will help you decide on the right venue, and the goals will vary depending on the event type. If your goal is networking, you might make different decisions about your venue than you would if your goal was hard sales. Use existing data on previous events or attendee engagement to understand what worked in the past and what didn’t.
Capacity and location
Knowing and understanding your brief and subsequently what you need from a venue is key in the venue-finding process. Before contacting any venues you need to know the size of your Guest list. Remember it’s always better to get a slightly larger venue to allow for a little breathing room. Location and accessibility are also an important consideration in the venue-finding process. The accessibility of the event is key in providing attendees with a positive experience. You want your guests to focus on the content of the event rather than worry about how to get there and back.
The functionality of a venue
The next thing to be aware of is the functionality of the venue and what amenities it may or may not have. Starting with the through-flow of your event, namely where Guests will arrive, where they will go once the main event begins, and how they can navigate around the venue on the day. If your event is an interactive conference that requires small group work, your venue will need breakout rooms close to the main auditorium. Are you likely to be running presentations or hosting international attendees? Does the venue already have the AV or VC equipment you need to do this? That could save you lots of money on renting the equipment out separately.
Budget and Flexibility
When looking for a venue it’s important to have a few dates in mind, as this could boost your negotiating power. Venues will want to fill the empty slots in their calendar so you’ll be more likely to get a discounted price if you are flexible on dates and timings. You should provide your team with a breakdown of the budget so that everyone is clear on how much money is allocated to each aspect of the venue hire, for instance, catering, production and staffing. Make a spreadsheet listing the major cost items on your wish list including AV equipment, catering, marketing materials, staff expenses and venues. Then research and estimate how much each item will cost.
Top Tip: To save time make sure you clarify all the breakdown of prices before you go on a site visit, this makes the venue-finding process more streamlined not only for you but for the venue managers as well.
Site visits
After all the initial stages of planning are over the only way to really find out if the venue is right for you is with a virtual tour or a site visit. Site visits allow you to grasp a better visual of what the Space really looks like and how successful your event would be if it was held at that venue. Static images can only give so much away about a Space, whereas on a site visit or a virtual tour, you can explore every nook and cranny with your own eyes. This not only allows you to grasp the actual size of the Space but also to visualize how you might organize the Space. For private parties and dining events, you can see exactly where you might place the bar or where the dining tables can be situated. Whilst exploring meeting and conference rooms you might also learn that you need a more interactive Space or a quieter and more intimate Space than you thought.
Booking a corporate events venue in London requires careful planning, detailed research, and effective coordination. By clearly defining your needs, setting a realistic budget, and engaging thoroughly with venue staff, you can secure the perfect location for your event. London’s diverse selection of corporate event venues guarantees that you’ll find something to suit your style and needs, creating a memorable and enjoyable experience for all your guests.