Top event trends in London for 2023: what venue managers need to know

In the ever-evolving landscape of events, staying updated with the latest trends is crucial for venue managers. The trends set the tone for the kind of events that people want to attend, and by extension, the kinds of spaces they want to frequent. Take a look at this breakdown of the top trends that venue managers need to be aware of this year.

Sustainable Events

Sustainability is no longer just a buzzword; it’s an expectation. As awareness around environmental issues increases, event-goers are becoming more discerning about their choices. Venue managers need to think about waste management, sourcing locally, and reducing energy consumption. The ability to market your venue as eco-friendly can be a significant advantage.

What you can do: Invest in sustainable infrastructure, like solar panels, LED lighting, and compostable food packaging. Partner with event organizers who have a clear sustainability agenda.

Experience Over Materialism

The modern consumer is increasingly leaning towards experiences over material items. Whether it’s a live music event, a theatrical performance, or an interactive art installation, people are seeking unique, memorable experiences.

What you can do: Consider incorporating artistic and experiential elements into your venue. Collaborate with artists, musicians, and performers to offer something more than just a space.

Virtual and Hybrid Events

The COVID-19 pandemic has forever changed the landscape of events, introducing the widespread adoption of virtual and hybrid events. Even as in-person events have made a comeback, the digital component remains strong.

What you can do: Ensure that your venue is equipped with state-of-the-art AV equipment and high-speed internet to support live streaming. Offer hybrid event packages that combine both in-person and online elements.

Niche Events Are On the Rise

Generic, one-size-fits-all events are falling out of favour. Instead, consumers are looking for more specialized experiences, whether it's a whiskey tasting session, a vegan food fair, or a '90s themed party.

What you can do: Market research can go a long way in understanding your target audience. Tailor your venue to cater to these niche interests, and offer personalized packages.

Health and Safety Measures

Even as we move further away from the height of the COVID-19 pandemic, health and safety remain at the forefront of everyone's mind. Enhanced cleaning protocols, ample sanitizing stations, and air purification systems are becoming standard expectations.

What you can do: Continue to follow government guidelines on health and safety measures, and communicate these clearly to event organizers and attendees. A safe environment will encourage repeat business.