How to leverage influencer marketing for maximum venue exposure

Why is influencer marketing important?

There are many benefits of influencer marketing, making it an increasingly favoured strategy among businesses. With a potential ROI of up to 11 times compared to traditional advertising, influencer marketing offers a highly effective means of boosting visibility and credibility. By partnering with the right influencers, brands can reach a precisely targeted audience, aligning with their specific target audience who share similar interests. In fact, recent surveys indicate a significant increase in marketer interest, with nearly 60% of marketers planning to boost their influencer marketing budgets in 2024, a quarter of whom intend to allocate over 40% of their marketing funds to this strategy.

So, how should businesses start their influencer marketing journey?

Begin by clarifying your business objectives: Whether your aim is to increase foot traffic, bookings, or sign-ups, defining your key performance indicators (KPIs) is a good starting point. This will help guide your choice of influencers you intend to collaborate with.

Select influencers who already engage with topics relevant to your offering. For example, if you run a restaurant aiming to drive foot traffic, seek out foodie influencers who specifically create content on their culinary content. Consider partnering with macro, micro, or nano influencers, each offering unique advantages. While larger influencers may seem appealing, smaller influencers often provide a more focused approach and a deeper connection with their audience. Tools like Creator IQ can assist in identifying influencers that align with your brand.

Once your goals are established, focus on selecting the primary platform for your influencer campaign. Begin with platforms where your brand already has a presence, gradually expanding to others. Define your expectations for influencers, setting clear budgets, deliverables, and timelines. Outline deliverables clearly, specifying start and end dates, submission deadlines, and the number of required posts. Agree on payment structures, whether gifting collaborations, one-off fees, retainers, or performance-based compensation. Consider including guidelines and penalties for missed deadlines.

Influencer marketing entails various considerations, and each strategy is unique. To delve deeper into influencer marketing essentials, explore our ebook, which provides comprehensive insights into this dynamic marketing approach.

“Having an Instagrammable dish or an Instagrammable interior really helps with the drive of people coming to the restaurant.. dry ice or like a theatrical moment, everyone's going to get their camera out and want to post. It's going to boost the engagement on socials and people are going to share, even with word-of-mouth, everyone's going to start talking about it” - Asti, Founder of Invyted.

‍