How Events Build a Strong Team Culture

The key to a thriving business is an equally thriving team; and having a strong team culture is integral to building this. Data consistently shows the correlation between a healthy team culture and higher productivity, employee retention and happiness, with highly engaged teams increasing productivity levels by 14%. Events offer the perfect opportunity to strengthen your team’s connections and overall wellbeing, whilst reinforcing key company values. Get your team out of the office to encourage more creativity and team bonding, significantly boosting morale to help create a thriving work environment. Invest in your team with corporate events to truly see your workplace thrive. 

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Nurture Team Building and Connection Outside of the Office

Humans are inherently social creatures; however, the 9-5 office environment isn’t always the best way to foster team connection. Events offer a fantastic opportunity to trade the day-to-day for a refreshing new space, helping your team to remain actively engaged and excited with fresh stimuli. Instead of hosting team drinks in the office, consider a cool cocktail bar or private terrace designed to not only help your employees unwind but allow them space to make personal connections. Similarly, many venues offer corporate experiences designed to bring your team together, from premium wine tasting and cooking classes right through to thrill-seeking adventures [link to other article].  

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Show Employees You Value Them 

One of the best ways to not only build a positive team culture but greatly improve employee retention is simply to show your team you value them - and are willing to invest in them. According to the APA (American Psychological Association), 93% of employees who feel valued are motivated to do their best work. Show your team you value their work by investing in events that not only take them out of their typical work day but focus on their happiness and well-being. From fun team activities to scenic workshops and celebrations like gala dinners that commemorate individual and team achievements, there are a variety of ways events help employees feel appreciated. 

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Invest in Learning and Upskilling Opportunities 

Keep employees engaged and excited about work with opportunities to not only learn but to upskill within their current roles. Events provide a fantastic way to streamline employee development and to upskill teams more efficiently. Trade your office-bound Q1 strategy session for a harbourside meeting room, or host an upskilling workshop with state-of-the-art facilities. Conferences are also a fantastic way to foster company-wide learning, with breakout sessions providing an interactive way for employees to apply their new knowledge. 

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Events have many benefits for team culture, from facilitating team building and upskilling to helping employees feel valued. A productive and positive workplace environment is always worth investing in. 

Need help planning your corporate event? Submit your brief here to start building a stronger team culture. 

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