Discover Insights from AIME 2025

AIME was back and better than ever this year, with one of its biggest iterations to date. Whilst the three-day conference is always a fantastic opportunity to connect and experience the best our industry has to offer, it’s also full of insights and emerging trends. We’re deep diving into the key takeaways from AIME 2025, and how you can embed them into your event strategy. 

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Customer Experience is Key 

Whilst the importance of customer experience is certainly not new, the ways it can be enhanced and further integrated into the event journey have evolved. Attendee’s needs must be considered both during your event and throughout the entire experience. Mapping your event journey for attendees is not only a great way to keep them engaged and excited pre-event but also means attendees have all the information they need to prepare for the experience. 

‍Social Scripts and Visual Stories outline expectations around an event including designated entrances, necessary items to bring and the general atmosphere, and are a great example of how prioritising customer experience ensures your event is inclusive. 

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Stepping Outside of the Business-As-Usual 

We’re all guilty of getting stuck in our own BAU’s. However, with the ever-evolving growth of technology, it’s vital to step outside your everyday rhythm to consider emerging trends, processes and where your event strategy can grow. As AI consistently upgrades, the technology has become not just a nice-to-have, but a must-have. Integrating AI within your current technology and admin processes means more time for creative problem-solving and strategy, allowing you the time to bring amazing events to life. With research indicating 75% of event planners use AI within their events, AI will only expand in its scope of usage. AI technology for venues also ensures a faster, quicker booking process. 3D Studio Tours provides tailored, interactive tours personalised to your specific event, delivering all the information you need and supporting your sustainability goals by reducing the need for site visit travel. 

Our CEO Ali Lord featured in micenet’s annual magazine to discuss HeadBox’s own AI-integrated technology, and the impact on our Events team.

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Events Are a Key Investment 

Despite the uncertainty of the current economic climate, businesses are continuing to prioritise and invest in events. Whilst budget constraints and generating revenue continue to be a challenge for event teams, recent reports show that events aren’t slowing down, with 81% of event organisers expecting an increase in event volume. For some, key events are being booked upwards of 10 months in advance, showcasing a commitment to the benefits events provide. Events are key drivers of employee well-being and engagement and are instrumental in designing a healthy workplace culture. As many workplaces continue a hybrid workplace model, meetings and events will remain a key way to overcome the challenges of teams not connecting in the office everyday. Team activities, company conferences and workshops, alongside client networking or calendar events like EOY celebrations, are seeing continued growth as companies invest in collaboration and connection. 

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AIME 2025 revealed how event strategies can constantly be analysed and grown; from considering new ways to facilitate attendee needs, to taking the time to consider emerging processes and technologies to ensure your events create impact. 

Ready to bring your own event to life? Start planning here. 

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