A Moment in Time: Launching Seiko’s First Australian Prospex Event

Product launches are the perfect blend of creative expression and brand awareness, generating that all-important buzz. In October 2024 we had the chance to bring Seiko’s first Australian Prospex event to life; an immersive experience allowing guests to explore the Prospex collection, and to launch their latest Australasian Limited Edition watch (a special release limited to 1,000 units).  

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Understanding the purpose and vision of the event is crucial to shaping it. Seiko needed to not only drive brand awareness, but announce their latest Prospex Australasian exclusive, with the intent to generate interest for both the Prospex line and limited edition release. The launch needed to immerse attendees into the Seiko world, bringing the Prospex line’s themes to life whilst creating space to explore the full collection. 

Finding a space that not only covers all your needs, but echoes the themes of your event is crucial; Bell Shakespeare provided a blank canvas to build the Seiko world, with the Sydney Harbour Bridge as a backdrop providing a perfect photo opportunity, whilst reinforcing the iconic location for the first launch.

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Immersion was key to generating buzz for Seiko. The Prospex collection covered three themes; Land, Sea and Speedtimer, with the addition of the Limited Edition Red Alpinist, inspired by the vibrant colours of Australia’s desert landscapes. Utilising our network of amazing suppliers meant our team could create a cohesive approach across event design and AV, transforming the space using screens and light projections and enhancing the watch displays surrounded by natural elements like coral and moss.

Audience engagement is key to any event, particularly for product launches that need to truly bring attendees into the brand world. Car simulators with Seiko branding were another touch-point designed to not only provide wonder and delight but further integrate the themes of the Prospex line. With a limited edition release, a big ‘WOW’ moment was needed to truly showcase the Prospex line. Lowering a display of the Red Alpinist from the ceiling, surrounded by native flora and strategic light projection, brought with it a flurry of smartphone flashes from attendees eager to capture one of the highlights of the night. 

Communication and collaboration is vital for end-to-end event management. From workshopping ideas during the initial brief to on-site event management and post-event debriefs, our team worked as an extension of Seiko to ensure their ideas could be brought to life. Seiko’s own marketing team is small but mighty; using HeadBox as an extension of their own meant they could leave details like supplier sourcing and event execution to us, giving them the time back to do what they do best. 

Creating a relationship with our clients across their events is so important. For Seiko, working with our team ‘greatly enhanced the success of the event’; by leaning on our expertise and support they could ‘bring [their] vision to life at a larger scale’. 

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Want to bring your own vision to life? Submit a brief and our Event Planners will be in touch to start planning your event.

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